Craft beer has quickly become toast in the liquor scene, with everyone from seasoned beer fans to those of us who prefer to dabble in wine at first. What is craft beer?
Craft beer brewing originated in England in the 1970s and has grown and developed in recent times with more people joining the craft beer movement. Craft beer is a handcrafted, chemical-free alcoholic beverage that uses natural ingredients. Craft beer's popularity may stem from the shift away from preservatives and mass-market brands in favor of more craft products brewed in smaller quantities.
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So what makes it different from regular beer? First of all, the term "craft" often refers to brewing, not just the final product. These beers are often considered experimental and are often made in a wider ABV (alcohol content) range than traditional beers.
For example, the world's weakest craft beer weighs 1.1% ABV while the strongest is 55% ABV. a much more experimental range than the standard 4% soft associated with traditional cooking practices.
Craft beer brewing also involves the use of strange and extraordinary ingredients that are not common in mass beer production. For example, some craft breweries choose not to flavor their beers with scent additives or chemicals, instead of using raw, natural ingredients from seaweed to raspberry, pineapple to chocolate. Craft beer drinkers report that using real ingredients is one of the biggest benefits, making beer much tastier than artificially flavored drinks.
By eliminating the actual brewing process, on one hand, craft beer can also be distinguished from conventional brewing in terms of marketing. Smaller budgets and lower advertising costs mean most craft factories have a little sphere of influence.
