A testimonial, also known as a reference, a written declaration, is proof of outstanding performance. In business, the testimonial is treated as a certificate of competition. Today's customers are a smart group of people who can't be easily tricked into believing what you say. Every company has to prove its value to its customers, otherwise, making a mark in the industry will always be a dream.
Today people research and make recommendations from their friends and the internet for everything possible. Imagine your own customers telling your prospective customers about your competence and great services, boosting your goodwill at the same time! It is a great idea to use video testimonials for generating publicity on your company's site.
A video testimonial is something that can prove to the prospective customers that whatever is being said about your company is true as the prospective customers see the old customers rave about your company, in action. You can get the best video testimonial service online.
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As opposed to video testimonials, written testimonials can make the prospective customer suspicious about the testimonial itself. The customer can question the authenticity of a written testimonial whereas in video testimonials it is a slight possibility only.
Also, the customers who make such testimonials should be encouraged to speak from the heart and keep the points straightforward and to the point.
Before you make the choice, make sure that the video production company you choose to shoot the testimonial understands your needs and specifications.
