You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important–especially when you're marketing the business in an area with lots of competition.
Local search engine optimization (SEO) is a type of marketing that businesses use to promote their services to local customers. Think of it as an updated version of the phone book. A good practice for roofing search engine optimization is to include your location-specific keywords into your titles and metadata.
Image Source: Google
So how do you make it more likely Google, Bing, and other search engines will recognize your roofing business as the service a local customer wants?
1. Choose location-specific keywords
If you want to rise to the top of the roofing pack in search results, it’s essential to use location keywords in your website and social media content.
There are free tools, such as Google Keyword Planner and Keyword Tool.io, you can use to research local roofing SEO terms.
2. Implement keywords throughout your roofing website
Once you’ve prepared the local roofing SEO keyword list, incorporate the terms into your company’s website and social network content. When a potential customer types those terms into a search engine, your business will be more likely to appear higher in the listing.