When it comes to marketing your business there are many ways you can do it. Finding the best way will usually come down to testing and experimenting. The problem with having so many different ways to promote your business is that you can spend a fortune trying each different technique.
The key thing to remember is that when it comes to promoting your business is that you need to able to measure if your promotional activities are producing results. You can also grow your business, market your business, franchise your business through online sources.
The following are a number of options that you may want to consider:
Advertising
This is probably the oldest and most popular way to promote a product and service. Advertising can be done using media outlets such as newspapers, magazines, and radio. You can advertise at a local, national, or international level depending on where the majority of your customers reside. However, this type of advertising can be less targeted and more expensive.
Leaflets and mailshots
If you are on a budget this is a good way to go. This is a relatively cheap way to promote your business. If you have a computer and printer then you can save money by printing the leaflets yourself. As you expand and make more money you can then afford to outsource it.
Public Relations
PR is a good way to promote your business through the media without having to pay for it. You can write press releases about your business by focusing on the benefits it can provide people. Many local papers and radio are always on the lookout for new news stories so it is a good idea to build up a network of local media contacts.
