Today with all the wonderful technology, publishing a book has come to be a more attractive choice. Gone are the days of somebody's dreams and dreams being put on hold or made to wait since they're seeking a publisher to take their publication.
There are a whole lot of chances in self publishing a book. It is possible to do it entirely yourself. When you print your book you are liable for your own formatting, editing, procuring distribution, communication with the printer, and then copyrighting it to name a few. The other alternative is choosing a publisher which can handle all the earlier mentioned things, but lets you stay in control.
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Here are a few things you should consider when looking for a self-publishing publisher:
Believe it or not, personality means everything. Your book is your baby. It's a project and not a drive-thru menu experience. Ask yourself, "Are you comfortable with their style of communication?"
I know it's cliché, but communication is the key to everything. Does the publisher make you feel like you are valued and not just a number? Is there a real interest in your project? What's your publisher's background? Make sure when selecting a publisher they have literary experience and business acumen.
In the traditional world of publishing, you generally give up a large portion, if not all of the rights to your book. This means all of the control on editing, characters, book cover design, etc, are determined by the publisher. This is primarily because you have received an advance for your book.
When you are self-publishing a book there are publishers who cater to authors who desire to self-publish. In this case, if you are not receiving an advance you should maintain all the rights to your book.